Pima Air & Space Museum to Fly a Giant Paper Airplane
Very grateful for the recognition at the Effie Awards. Effies are awarded by the American Marketing Association and recognize work that best drives business results. The Giant Paper Airplane has also won gold at Cannes and The One Show in categories as diverse as "Branded Content" and "Industrial Design" so it's gratifying to be awarded for the results as well. The background of this story is that the Pima Air & Space Museum is determined to get a new generation of people inspired by aviation. So BBDO SF built an education platform to help them by challenging children to help build a paper airplane over 40 feet in length and drop it from 5,000 feet in the sky. No small task. But with the help of some top minds in aviation, engineering and paper airplane flight, we made it happen.
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